Everything you need to know about working with Angus & Layla.
Whether you’re planning a brand partnership, media feature, tourism campaign or event appearance, you’ll find answers to our most commonly asked questions below.
Angus & Layla are more than social media influencers. With experience spanning hundreds of brand collaborations, international campaigns and media opportunities, they have established themselves as trusted commercial partners for brands across Australia and beyond. Their achievements include representing Australia at the prestigious Mr & Miss Universe Canine competition in New York, multiple cover features in DOGUE Magazine and appearances at major industry events including the Dog Lovers Festival. Supported by professional management, the luxury brand presence and a highly engaged audience, Angus & Layla bring the experience, professionalism and broad appeal needed to help brands create memorable campaigns that stand out.
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BRAND COLLABORATIONS
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Pet influencers have become a powerful marketing tool for brands looking to create genuine connections with their audience. Dogs naturally evoke positive emotions, trust and engagement, helping businesses build stronger relationships with potential customers while increasing brand awareness and recall.
Unlike traditional advertising, pet influencer marketing feels authentic and relatable. Audiences are more likely to engage with content featuring animals, making it an effective way to increase visibility, encourage social sharing and create memorable campaigns.
For brands in industries such as travel, tourism, hospitality, fashion, lifestyle, homewares and pet products, working with professional dog influencers can help showcase products and experiences in a way that feels natural rather than promotional.
As experienced dog models, brand ambassadors and content creators, Angus & Layla help brands create engaging visual content that captures attention, drives engagement and leaves a lasting impression. Whether it’s a product launch, tourism campaign, social media collaboration, event activation or long-term ambassador partnership, pet influencers offer a unique opportunity to connect with audiences through content that is both memorable and highly shareable.
While there are many pet influencers online, Angus & Layla have built their reputation on far more than a social media following. They combine professional modelling experience, commercial campaign expertise and a luxury brand presence that allows them to work seamlessly with brands across a wide range of industries.
As experienced dog models and brand ambassadors, Angus & Layla have collaborated with both Australian and international brands, appearing in hundreds of campaigns spanning fashion, lifestyle, hospitality, travel and pet-related industries. Their experience extends beyond social media content creation, with a strong understanding of commercial photography, brand requirements and campaign deliverables.
Their achievements include representing Australia at the prestigious Mr & Miss Universe Canine Competition in New York, where they competed on an international stage and showcased their professionalism, temperament and versatility as working dog models.
What truly sets Angus & Layla apart is their ability to bridge the gap between pet influencer marketing and luxury brand partnerships. Their carefully curated image, polished presentation and experience working with commercial clients allow them to create content that feels elevated, professional and aligned with premium brand positioning.
Supported by professional management, brands can also expect clear communication, reliable project delivery and a streamlined booking experience from initial enquiry through to campaign completion.
To learn more about Angus & Layla’s journey, experience and what makes them unique, visit our [About Page].
Angus & Layla have a sizable and engaged following on social media (over 16000 followers across their social media platforms), mostly made up of dog lovers, pet owners and lifestyle enthusiasts. Their audience is predominantly based in Australia (especially Queensland and NSW) with fans around the world. Followers tend to skew female (many are young parents, pet owners or fashion-minded individuals), typically aged 25–45. (Exact follower and engagement stats are available in our media kit.) They have been featured in hundreds of pet brand campaigns globally, which reflects their broad appeal. (If needed, we can provide a detailed audience breakdown or media kit upon request. Please contact us for the most up-to-date metrics.)
Yes. Angus & Layla frequently serve as brand ambassadors in ongoing partnerships. Many clients have engaged them for multi-post campaigns or seasonal ambassadorships, where the dogs consistently represent a brand over time. We can tailor either a short or long-term ambassador program to your needs, whether it’s an entire product line launch, a year-round sponsorship, or a series of promotional events. Essentially, if you’re looking for repeat content and brand representation, Angus & Layla can do that. For partnership package details, see our [Contact] page or ask us about a customised ambassador proposal.
Angus & Layla have a very broad portfolio. As Brisbane-based Cavoodle models, they’ve represented many international and local brands across multiple industries. Their past collaborations include dog fashion and grooming companies, homewares and cleaning products, premium pet food and treats, and lifestyle brands. In short, they work with any brand that wants to reach pet owners and dog lovers. We often see them in fashion campaigns, pet product launches, lifestyle shoots and even tourism and hospitality promotions (all leveraging their charm and wide appeal). For specific examples of past work, see our [Gallery] or [Brand Information] page to learn more about the kinds of brands and industries Angus & Layla have partnered with.
Angus & Layla deliver professionally produced visual content tailored to your needs. Typically this includes high-resolution professional photographs (e.g. lifestyle shots, product images, social media stills) and can include short user-generated content (UGC),video clips or reels if requested. The exact number of images/videos is agreed in advance (usually outlined in the project brief or contract). All final files are delivered digitally in print and web-ready formats. We also hand over the full usage rights that would be agreed (as discussed above), so you can use the content on your website, social media, advertising or other channels. (For examples of the style and quality, please see our [Gallery].)
Absolutely. While Angus & Layla have extensive experience within the pet industry, many of their most successful campaigns have involved fashion, travel, hospitality, lifestyle and tourism brands. Their broad appeal allows them to connect with audiences beyond traditional pet-focused campaigns and create memorable content for a wide range of industries. Please see our [Brand] page to see their diversity of portfolio of work.
Absolutely. Angus & Layla are available for hotel collaborations, resort partnerships, tourism campaigns and destination marketing opportunities throughout Australia and internationally. As experienced travel content creators and professional dog models, they help tourism operators, accommodation providers and hospitality brands showcase pet-friendly experiences in an authentic and engaging way. Whether you’re promoting a luxury resort, boutique hotel, pet-friendly accommodation, regional tourism destination or travel experience, Angus & Layla can create high-quality visual content designed to inspire travel and build audience trust.
Their content can be used across websites, social media, advertising campaigns, tourism publications, media features and promotional materials, helping potential guests visualise themselves enjoying the experience alongside their own pets.
Tourism and hospitality partnerships may include:
With experience travelling for campaigns and events, Angus & Layla understand how to create professional content while representing destinations and brands in a way that feels natural, aspirational and memorable.
To discuss a tourism campaign, hotel collaboration or travel partnership, please visit our [Contact Page].
It’s straightforward. First, you submit your project details via our [Contact page], including your desired date(s), location, type of content needed and any usage requirements. We’ll then confirm Angus & Layla’s availability for those dates and work out the deliverables, fees and usage rights. Once everything is agreed, we send a contract outlining the scope of work and request a deposit to secure the booking. We recommend getting in touch at least 4 weeks before your shoot date to allow time for planning, especially for travel or special shoots.
Absolutely. Angus and Layla can be hired individually if your project only needs one dog model. Each dog has a unique look and personality, so you can request either Angus alone or Layla alone when you reach out. We will confirm availability for the specific dog you want. Rates may vary slightly depending on whether one or two dogs are hired, but we can work with your budget accordingly. See our [Contact] to specify which dog you’re interested in when you ask for a quote.
Absolutely. Many brands choose to book dedicated content creation days where a large volume of photography and video content can be captured in a single session for use across websites, social media, advertising campaigns and future marketing activities. Content days are an efficient way to build a library of professional visual assets while maximising the value of your investment.
These sessions can be tailored to suit your campaign objectives and may include product photography, lifestyle content, social media imagery, user-generated content (UGC), ambassador campaign content, website imagery and promotional video content. Whether you’re launching a new product, refreshing your marketing assets or planning a larger campaign, Angus & Layla can help create high-quality content that aligns with your brand and marketing goals. For more information, please visit our [Contact Page].
To ensure availability, we recommend reaching out at least 4 weeks before your desired shoot or event date. This allows time for planning travel, scheduling, and any pre-shoot preparations. However, we also understand that sometimes campaigns move quickly, so short-notice bookings may be possible depending on the schedule. The main thing is to get in touch early so we can accommodate your dates and begin planning.
Yes. Angus & Layla are Brisbane-based dog models and are open to travel for both local and international campaigns. They have experience on the road – for example, both dogs participated virtually in the 2024 Mr & Miss Universe Canine Competition in New York – and they regularly travel within Australia (often shooting at iconic locations in Queensland) for brand shoots. Simply let us know your campaign’s destination and timeline when you contact us, and we will arrange travel logistics. (Feel free to start the process via our [Enquiry page] to discuss your travel campaign.)
Yes. While Angus & Layla are based in Brisbane, they are available for interstate campaigns throughout Australia. They have experience travelling for brand partnerships, events, competitions, content creation and commercial campaigns, and are happy to discuss opportunities in other states and territories.
Whether you’re planning a tourism campaign, hotel collaboration, product launch, advertising campaign or content creation project, Angus & Layla can travel to locations across Australia to create engaging, professional content. Simply include your proposed location, campaign dates and project requirements when submitting an enquiry, and we’ll work with you to determine availability and travel arrangements. For more information, please visit our [Contact Page].
Yes. Angus & Layla have experience working with both Australian and international brands and welcome opportunities from businesses around the world. Their portfolio includes collaborations across fashion, lifestyle, pet, travel and hospitality industries, helping brands create engaging content that resonates with pet owners and lifestyle-focused audiences globally.
Whether you’re looking for product photography, social media content, user-generated content (UGC), brand ambassador partnerships or a larger international campaign, Angus & Layla can work with your team to create content tailored to your objectives. With experience representing brands on an international stage and travelling for campaigns and events, they are well-positioned to support global marketing initiatives while maintaining the professionalism and reliability brands expect from experienced commercial dog models. To discuss an international partnership, please visit our [Contact Page].
Yes. Angus & Layla are happy to attend live events, such as product launches, store openings, trade shows or pet expos. They have experience at public pet-friendly events (e.g. dog festivals and brand activations) and enjoy interacting with fans and media. When you book them for an event, they’ll be there as brand ambassadors – ready for photo ops, meet-and-greets or walking fashion appearances. To arrange an event appearance, simply include the event dates and format in your enquiry. (Like many professional pet talents, Angus & Layla can handle everything from staged photo shoots to unscripted public appearances.) We will factor in travel and handling time for the event when preparing your quote.
Absolutely. All photos and videos created during a campaign can be licensed for your commercial use. During the booking process we will discuss usage rights, exclusivity, and licensing terms to fit your campaign. For example, you might want worldwide or exclusive rights to use the content in ads, on packaging or on social media. These details will be clearly outlined in your contract. (As a reference, pet talent agencies note that “exclusivity, whitelisting and usage rights can be discussed during the booking process”.) If you have specific licensing questions, just let us know when you reach out. We can provide examples of previous usage agreements or include licensing terms in your quote.
Absolutely. In addition to modelling, Angus & Layla can be the subjects of fully customised content creation. We can shoot on-location with your products, create short lifestyle videos, or generate authentic “UGC-style” clips that feel organic for social media. This often involves the dogs wearing or using your products in a casual, relatable way. Many brands now leverage such creative content – and as noted by pet industry experts, pet influencers often provide UGC and content creation services as part of campaigns. Just let us know if you need UGC/creative content in the booking inquiry, and we’ll ensure the shoot plan includes it.
In many cases, yes. Content created as part of a collaboration can often be licensed for use in advertising, marketing campaigns, websites, social media, email marketing and other promotional activities. However, advertising usage rights are not automatically included and will depend on the scope of the project and the licensing agreement established during the booking process.
Factors such as the intended use of the content, advertising platforms, campaign duration, geographic reach, exclusivity requirements and usage period will all influence the licensing terms. Whether you’re looking to use content for a short-term social media campaign or a larger advertising initiative, we are happy to discuss a licensing arrangement that aligns with your marketing objectives.
If you have specific advertising or commercial usage requirements, please let us know when submitting your enquiry so we can provide a tailored proposal and usage agreement.
Yes. Angus & Layla are available for a range of media opportunities, including television appearances, news segments, magazine features, online publications, brand interviews, podcast appearances and promotional campaigns.
Over the years, Angus & Layla have been featured across various media platforms and have built a strong reputation within the pet and lifestyle industry. They have also been featured at Australia’s largest dog-focused event, the Dog Lovers Festival, on multiple occasions due to their strong online presence and influence within the pet community. Their experience in front of cameras, live audiences and media professionals allows them to represent brands confidently while creating engaging opportunities for audience connection and media exposure.
Whether you’re looking for talent for a media campaign, industry feature, television segment or promotional event, Angus & Layla can help bring personality, professionalism and broad audience appeal to your project. For media enquiries and partnership opportunities, please visit our [Contact Page].
Absolutely. Angus & Layla are available for editorial features, magazine publications, online articles, media campaigns and branded content opportunities. Their experience as professional dog models and content creators makes them well-suited to both commercial and editorial projects.
Angus & Layla have been featured in a variety of publications, including multiple cover features in DOGUE Magazine, as well as local media publications and online features. Their strong visual presence, professional experience and engaged audience make them a valuable addition to articles, brand stories, travel features, lifestyle content and industry publications.
Whether you’re looking for talent for a magazine feature, editorial campaign, digital publication or branded media opportunity, Angus & Layla can work with your team to create content that is both visually engaging and aligned with your publication’s audience. For publication enquiries and media opportunities, please visit our [Contact Page].
If you can’t find the information you’re looking for, we’d love to hear from you. Whether you’re planning a brand partnership, tourism campaign, product launch, media feature or event appearance, we’re happy to discuss how Angus & Layla can support your project. Please email us on hello@anguswfrichards.com
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Whether you’re planning a product launch, tourism campaign, ambassador partnership, media feature or event appearance, we’d love to hear more.
Angus & Layla work with brands throughout Australia and internationally
